TowerRock Research is an independent research group. The logo was created by deconstructing a building and using the lines to represent candle stick charts. Blue was used to represent security and trust in the brand.
The aim of TowerRock Research is to get report downloads. The channels that are focused on are Twitter, Facebook Adverts and Bloggers and Influencers.
Highshot app is a monthly drinks membership in London. When creating the logo it was important to show that it was a drinks app, so the focus was on the cocktail glass.
The aim of the app is to have sign ups and retain membership. Facebook Adverts, Twitter, Bloggers and LinkedIn are all channels used to promote the app.